Evaluating the Impact of Sugar-Sweetened Beverage (SSB) and Nonessential Food Taxes in Mexico

Mexico is the first country in the Americas and second country globally with a 10% or greater sugar-sweetened beverage (SSB) tax (France is the other). The present project focuses on developing a basic understanding of the tax and the industry response in terms of pricing and price promotions and consumers' changes in purchases. Mexico and Mexican-Americans face extremely high levels of obesity, visceral fat, and diabetes. The overriding goal of this project is to understand whether the SSB and nonessential food taxes shifted prices of both taxed and untaxed consumer packaged food/beverage products, product sizes, reformulations, and ultimately food purchases both in terms of volume and nutrients (calories, total sugars, sodium and saturated fats)

Principal Investigators: Barry M. Popkin, Juan Rivera

CPC Fellow Investigators: Shu Wen Ng , Lindsey Smith Taillie

Other Investigators: Carolina Batis, Arantza Clochero

Funding Source: NIH NIDDK

Grant Number: R01DK108148

Funding Period: 4/1/2016 - 3/31/2020

Primary Research Area: Population Health

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