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Cognitive Interviews to Improve a Patient-Centered Contraceptive Effectiveness Poster


Anderson, Seri Link; Barry, Megan; Frerichs, Leah; Wheeler, Stephanie B.; Halpern, Carolyn Tucker; Kaysin, Alexander; & Hassmiller Lich, Kristen (2018). Cognitive Interviews to Improve a Patient-Centered Contraceptive Effectiveness Poster. Contraception, 98(6), 528-534. PMCID: PMC6478498


OBJECTIVES: To refine the Centers for Disease Control and Prevention (CDC)'s contraceptive education poster using patient-centered design. STUDY DESIGN: We conducted cognitive interviews with 26 women aged 18-44 living in North Carolina who spoke and read English and had ever had sex. We interviewed women about both a CDC and a patient-centered poster in alternating order. Participants were contraceptive users and non-users that we selected purposively to have a range of characteristics that might influence their perspective: age, race/ethnicity, previous births and pregnancies, contraceptive method(s) used in the past three months, pregnancy intentions, and numeracy. The initial response rate for participants was 55%. We used cognitive theory to code interviews for comprehension, relevance, and acceptability, as well as design and overall preference. We structured the 26 interviews into four rounds and revised the patient-centered poster after each round to improve these measures. RESULTS: By the final round, 83% of women preferred the patient-centered poster. The majority of women favored this poster's relevance (86%), and design (100%) and ease of comprehension (86%). Women raised few concerns about the acceptability of the final version of the patient-centered poster. Women identified many issues with both posters that the researchers did not anticipate, highlighting the value of patient-centered design approaches to educational materials. CONCLUSIONS: This study refined a patient-centered poster so that its language is clear and it addresses the informational needs of its target audience. IMPLICATIONS: The Centers for Disease Control and Prevention and the Office of Population Affairs recommend that clinicians educate women about contraception. This study developed a poster that could help clinicians follow this recommendation. Before widespread implementation, more research is needed to evaluate the poster's impact on contraceptive knowledge and behaviors.


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Anderson, Seri Link
Barry, Megan
Frerichs, Leah
Wheeler, Stephanie B.
Halpern, Carolyn Tucker
Kaysin, Alexander
Hassmiller Lich, Kristen