May 5, 2006

“It makes it seem like they care about child obesity,” said Barry Popkin, a professor of nutrition at the UNC School of Public Health who has helped develop guidelines for healthy drinking. Popkin said that drinks are as responsible as food for childhood obesity — and that most of those drinks are not consumed at school.

“If they really cared, they’d stop advertising it on TV that kids watch and placing it in movies that are geared for kids,” Popkin said of the beverage companies.

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