Menu Close

Women’s Television Watching and Reproductive Health Behavior in Bangladesh

Citation

Rahman, Mizanur; Curtis, Siân L.; Chakraborty, Nitai; & Jamil, Kanta (2017). Women's Television Watching and Reproductive Health Behavior in Bangladesh. SSM - Population Health, 3, 525-533. PMCID: PMC5769033

Abstract

Bangladesh has made significant social, economic, and health progress in recent decades, yet many reproductive health indicators remain weak. Access to television (TV) is increasing rapidly and provides a potential mechanism for influencing health behavior. We present a conceptual framework for the influence of different types of TV exposure on individual's aspirations and health behavior through the mechanisms of observational learning and ideational change. We analyze data from two large national surveys conducted in 2010 and 2011 to examine the association between women's TV watching and five reproductive health behaviors controlling for the effects of observed confounders. We find that TV watchers are significantly more likely to desire fewer children, are more likely to use contraceptives, and are less likely to have a birth in the two years before the survey. They are more likely to seek at least four antenatal care visits and to utilize a skilled birth attendant. Consequently, continued increase in the reach of TV and associated growth in TV viewing is potentially an important driver of health behaviors in the country.

URL

http://dx.doi.org/10.1016/j.ssmph.2017.06.001

Reference Type

Journal Article

Year Published

2017

Journal Title

SSM - Population Health

Author(s)

Rahman, Mizanur
Curtis, Siân L.
Chakraborty, Nitai
Jamil, Kanta

PMCID

PMC5769033