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Social Interactions as a Source of Information about E-Cigarettes: A Study of U.S. Adult Smokers

Citation

Hall, Marissa G.; Pepper, Jessica K.; Morgan, Jennifer C.; & Brewer, Noel T. (2016). Social Interactions as a Source of Information about E-Cigarettes: A Study of U.S. Adult Smokers. International Journal of Environmental Research and Public Health, 13(8), 788. PMCID: PMC4997474

Abstract

The novelty of e-cigarettes and ambiguity about their effects may foster informal sharing of information, such as through social interactions. We aimed to describe smokers' social interactions about e-cigarettes and their recommendations that others use e-cigarettes. Data were collected from 2149 adult smokers in North Carolina and California who participated in a study of the impact of pictorial cigarette pack warnings. In the previous month, almost half of participants (45%) reported talking to at least one person about e-cigarettes and nearly a third of participants (27%) recommended e-cigarettes to someone else. Smokers recommended e-cigarettes to cut back on smoking (57%), to quit smoking (48%), for health reasons (36%), and for fun (27%). In adjusted analyses, more frequent e-cigarette use, positive views about typical e-cigarette users, and attempting to quit smoking in the past month were associated with recommending e-cigarettes for health reasons (all p < 0.05). Social interactions appear to be a popular method of information-sharing about e-cigarettes among smokers. Health communication campaigns may help to fill in the gaps of smokers' understanding of e-cigarettes and their long-term effects.

URL

http://dx.doi.org/10.3390/ijerph13080788

Reference Type

Journal Article

Journal Title

International Journal of Environmental Research and Public Health

Author(s)

Hall, Marissa G.
Pepper, Jessica K.
Morgan, Jennifer C.
Brewer, Noel T.

Year Published

2016

Volume Number

13

Issue Number

8

Pages

788

PMCID

PMC4997474

Reference ID

12829