CitationNoar, Seth M.; Rohde, Jacob A.; Prentice-Dunn, Hannah; Kresovich, Alex; Hall, Marissa G.; & Brewer, Noel T. (2020). Evaluating the Actual and Perceived Effectiveness of E-Cigarette Prevention Advertisements among Adolescents. Addictive Behaviors, 109, 106473.
AbstractBACKGROUND: The efficacy of e-cigarette prevention ads among adolescents has seldom been studied. We examined the impact of ads from the The Real Cost vaping prevention media campaign on what adolescents think and believe about vaping. We also sought to test whether perceived message effectiveness (PME) served as a proxy for ad impact.
Reference TypeJournal Article
Journal TitleAddictive Behaviors
Author(s)Noar, Seth M.
Rohde, Jacob A.
Hall, Marissa G.
Brewer, Noel T.