Menu Close

Evaluating the Actual and Perceived Effectiveness of E-Cigarette Prevention Advertisements among Adolescents

Citation

Noar, Seth M.; Rohde, Jacob A.; Prentice-Dunn, Hannah; Kresovich, Alex; Hall, Marissa G.; & Brewer, Noel T. (2020). Evaluating the Actual and Perceived Effectiveness of E-Cigarette Prevention Advertisements among Adolescents. Addictive Behaviors, 109, 106473.

Abstract

BACKGROUND: The efficacy of e-cigarette prevention ads among adolescents has seldom been studied. We examined the impact of ads from the The Real Cost vaping prevention media campaign on what adolescents think and believe about vaping. We also sought to test whether perceived message effectiveness (PME) served as a proxy for ad impact.

URL

http://dx.doi.org/10.1016/j.addbeh.2020.106473

Reference Type

Journal Article

Journal Title

Addictive Behaviors

Author(s)

Noar, Seth M.
Rohde, Jacob A.
Prentice-Dunn, Hannah
Kresovich, Alex
Hall, Marissa G.
Brewer, Noel T.

Year Published

2020

Volume Number

109

Pages

106473

Reference ID

13028