BJOG Editor’s Choice: Sex Sells

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Citation

Thorp, John M., Jr. & Steer, Philip (2014). BJOG Editor's Choice: Sex Sells. BJOG: An International Journal of Obstetrics & Gynaecology, 121(11), i-ii.

Abstract

The timeworn cliché ‘sex sells’ dates to the turn of the century in the USA when an advertising campaign for tyre stems based on sexuality greatly increased demand for the product. One hundred years later it seems the dominant approach in an array of media. One only has to open a web browser or newspaper to see this tactic in action.

URL

https://doi.org/10.1111/1471-0528.13100

Reference Type

Journal Article

Year Published

2014

Journal Title

BJOG: An International Journal of Obstetrics & Gynaecology

Author(s)

Thorp, John M., Jr.
Steer, Philip

ORCiD

Thorp - 0000-0002-9307-6690