Citation
Udry, J. Richard & Morris, Naomi M. (1971). A Spoonful of Sugar Helps the Medicine Go Down. American Journal of Public Health, 61(4), 776-785. PMCID: PMC1529786Abstract
People who do not take preventive measures are of considerable concern and interest to public health workers. This paper endeavors to explain such behavior in terms of differing perceptions of what is one's own best interest, and of differential assessments of benefits and costs.URL
http://dx.doi.org/10.2105/ajph.61.4.776Reference Type
Journal ArticleYear Published
1971Journal Title
American Journal of Public HealthAuthor(s)
Udry, J. RichardMorris, Naomi M.