A Spoonful of Sugar Helps the Medicine Go Down

Citation

Udry, J. Richard & Morris, Naomi M. (1971). A Spoonful of Sugar Helps the Medicine Go Down. American Journal of Public Health, 61(4), 776-785. PMCID: PMC1529786

Abstract

People who do not take preventive measures are of considerable concern and interest to public health workers. This paper endeavors to explain such behavior in terms of differing perceptions of what is one's own best interest, and of differential assessments of benefits and costs.

URL

http://dx.doi.org/10.2105/ajph.61.4.776

Reference Type

Journal Article

Year Published

1971

Journal Title

American Journal of Public Health

Author(s)

Udry, J. Richard
Morris, Naomi M.

PMCID

PMC1529786