CitationUdry, J. Richard & Morris, Naomi M. (1971). A Spoonful of Sugar Helps the Medicine Go Down. American Journal of Public Health, 61(4), 776-85. PMCID: PMC1529786
AbstractPeople who do not take preventive measures are of considerable concern and interest to public health workers. This paper endeavors to explain such behavior in terms of differing perceptions of what is one's own best interest, and of differential assessments of benefits and costs.
Reference TypeJournal Article
Journal TitleAmerican Journal of Public Health
Author(s)Udry, J. Richard
Morris, Naomi M.