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Public Health Campaigns: Mass Media Strategies

Citation

Brown, Jane D. & Eiensiedel, E. (1989). Public Health Campaigns: Mass Media Strategies. In Ray, E. B. & Donohew, L. (Eds.), Communication and Health Systems and Applications (pp. 153-70). Hillsdale, N.J.: Lawrence Erlbaum Associates.

Reference Type

Book Chapter

Book Title

Communication and Health Systems and Applications

Author(s)

Brown, Jane D.
Eiensiedel, E.

Editor(s)

Ray, E. B.
Donohew, L.

Year Published

1989

Pages

153-70

Publisher

Lawrence Erlbaum Associates

City of Publication

Hillsdale, N.J.

Reference ID

4365