Three Mass Media Campaigns to Prevent Adolescent Cigarette Smoking

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Citation

Bauman, Karl E.; Brown, Jane D.; Bryan, Elizabeth S.; Fisher, L. A.; Padgett, Connie A.; & Sweeney, J. M. (1988). Three Mass Media Campaigns to Prevent Adolescent Cigarette Smoking. Preventive Medicine, 17, 510-530.

Abstract

This article describes behavioral science theory and formative research used to develop television and radio campaigns for preventing the initiation of cigarette smoking among adolescents. It also presents the content and form of the messages, the plans, and the costs for national implementation of the campaigns.

URL

http://dx.doi.org/10.1016/0091-7435(88)90050-3

Reference Type

Journal Article

Year Published

1988

Journal Title

Preventive Medicine

Author(s)

Bauman, Karl E.
Brown, Jane D.
Bryan, Elizabeth S.
Fisher, L. A.
Padgett, Connie A.
Sweeney, J. M.