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Reducing Nicotine without Misleading the Public: Descriptions of Cigarette Nicotine Level and Accuracy of Perceptions about Nicotine Content, Addictiveness, and Risk

Citation

Byron, M. Justin; Hall, Marissa G.; King, Jessica L.; Ribisl, Kurt M.; & Brewer, Noel T. (2019). Reducing Nicotine without Misleading the Public: Descriptions of Cigarette Nicotine Level and Accuracy of Perceptions about Nicotine Content, Addictiveness, and Risk. Nicotine & Tobacco Research, 21(Suppl. 1), S101-7. PMCID: PMC6939779

Abstract

SIGNIFICANCE: The public incorrectly believes very low nicotine content (VLNC) cigarettes are less carcinogenic than current cigarettes, a belief associated with lower motivation to quit under a VLNC standard. We examined how different descriptions of the nicotine level in VLNC cigarettes affect the accuracy of the public's perceptions about nicotine content, addictiveness, and cancer risk.

URL

http://dx.doi.org/10.1093/ntr/ntz161

Reference Type

Journal Article

Journal Title

Nicotine & Tobacco Research

Author(s)

Byron, M. Justin
Hall, Marissa G.
King, Jessica L.
Ribisl, Kurt M.
Brewer, Noel T.

Year Published

2019

Volume Number

21

Issue Number

Suppl. 1

Pages

S101-7

PMCID

PMC6939779

Reference ID

12808