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A Secondary Audience’s Reactions to “The Real Cost” Advertisements: Results from a Study of U.S. Young Adult Smokers and Susceptible Nonsmokers

Citation

Hall, Marissa G.; Saffer, Adam J.; & Noar, Seth M. (2019). A Secondary Audience's Reactions to "The Real Cost" Advertisements: Results from a Study of U.S. Young Adult Smokers and Susceptible Nonsmokers. American Journal of Preventive Medicine, 56(2 Suppl. 1), S57-64. PMCID: PMC6373760

Abstract

INTRODUCTION: Exposure to "The Real Cost" campaign has prevented smoking initiation among its target audience (U.S. youth aged 12-17 years). This study examines reactions to "The Real Cost" advertisements among a potential secondary audience: U.S. young adults.

URL

http://dx.doi.org/10.1016/j.amepre.2018.08.005

Reference Type

Journal Article

Journal Title

American Journal of Preventive Medicine

Author(s)

Hall, Marissa G.
Saffer, Adam J.
Noar, Seth M.

Year Published

2019

Volume Number

56

Issue Number

2 Suppl. 1

Pages

S57-64

PMCID

PMC6373760

Reference ID

12811