CitationHall, Marissa G.; Saffer, Adam J.; & Noar, Seth M. (2019). A Secondary Audience's Reactions to "The Real Cost" Advertisements: Results from a Study of U.S. Young Adult Smokers and Susceptible Nonsmokers. American Journal of Preventive Medicine, 56(2 Suppl. 1), S57-64. PMCID: PMC6373760
AbstractINTRODUCTION: Exposure to "The Real Cost" campaign has prevented smoking initiation among its target audience (U.S. youth aged 12-17 years). This study examines reactions to "The Real Cost" advertisements among a potential secondary audience: U.S. young adults.
Reference TypeJournal Article
Journal TitleAmerican Journal of Preventive Medicine
Author(s)Hall, Marissa G.
Saffer, Adam J.
Noar, Seth M.