Citation
Hall, Marissa G.; Saffer, Adam J.; & Noar, Seth M. (2019). A Secondary Audience's Reactions to "The Real Cost" Advertisements: Results from a Study of U.S. Young Adult Smokers and Susceptible Nonsmokers. American Journal of Preventive Medicine, 56(2 Suppl. 1), S57-64. PMCID: PMC6373760Abstract
INTRODUCTION: Exposure to "The Real Cost" campaign has prevented smoking initiation among its target audience (U.S. youth aged 12-17 years). This study examines reactions to "The Real Cost" advertisements among a potential secondary audience: U.S. young adults.URL
http://dx.doi.org/10.1016/j.amepre.2018.08.005Reference Type
Journal ArticleJournal Title
American Journal of Preventive MedicineAuthor(s)
Hall, Marissa G.Saffer, Adam J.
Noar, Seth M.