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Why Smokers Avoid Cigarette Pack Risk Messages: Two Randomized Clinical Trials in the United States

Citation

Hall, Marissa G.; Mendel, Jennifer R.; Noar, Seth M.; & Brewer, Noel T. (2018). Why Smokers Avoid Cigarette Pack Risk Messages: Two Randomized Clinical Trials in the United States. Social Science & Medicine, 213, 165-72. PMCID: PMC6129195

Abstract

BACKGROUND: Message avoidance (e.g., trying not to look at the message) may be motivated by reactance, a maladaptive rejection of the message. An alternative view is that avoidance indicates that a message is eliciting fear and other negative affect, thereby increasing the likelihood of behavioral change. We sought to identify which psychological mechanism-reactance or fear and other negative affect-explains message avoidance. We also examined whether avoidance was associated with more forgoing or butting out of cigarettes.

URL

http://dx.doi.org/10.1016/j.socscimed.2018.07.049

Reference Type

Journal Article

Journal Title

Social Science & Medicine

Author(s)

Hall, Marissa G.
Mendel, Jennifer R.
Noar, Seth M.
Brewer, Noel T.

Year Published

2018

Volume Number

213

Pages

165-72

PMCID

PMC6129195

Reference ID

12816