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Social Interactions Sparked by Pictorial Warnings on Cigarette Packs

Citation

Hall, Marissa G.; Peebles, Kathryn; Bach, Laura E.; Noar, Seth M.; Ribisl, Kurt M.; & Brewer, Noel T. (2015). Social Interactions Sparked by Pictorial Warnings on Cigarette Packs. International Journal of Environmental Research and Public Health, 12(10), 13195-208. PMCID: PMC4627025

Abstract

The Message Impact Framework suggests that social interactions may offer smokers the opportunity to process pictorial warnings on cigarette packs more deeply. We aimed to describe adult smokers' social interactions about pictorial cigarette pack warnings in two longitudinal pilot studies. In Pilot Study 1, 30 smokers used cigarette packs with one of nine pictorial warnings for two weeks. In Pilot Study 2, 46 smokers used cigarette packs with one of five pictorial warnings for four weeks. Nearly all smokers (97%/96% in Pilot Study 1/2) talked about the warnings with other people, with the most common people being friends (67%/87%) and spouses/significant others (34%/42%). Pilot Study 2 found that 26% of smokers talked about the warnings with strangers. Discussions about the health effects of smoking and quitting smoking were more frequent during the first week of exposure to pictorial warnings than in the week prior to beginning the study (both p < 0.05). Pictorial warnings sparked social interactions about the warnings, the health effects of smoking, and quitting smoking, indicating that pictorial warnings may act as a social intervention reaching beyond the individual. Future research should examine social interactions as a potential mediator of the impact of pictorial warnings on smoking behavior.

URL

http://dx.doi.org/10.3390/ijerph121013195

Reference Type

Journal Article

Journal Title

International Journal of Environmental Research and Public Health

Author(s)

Hall, Marissa G.
Peebles, Kathryn
Bach, Laura E.
Noar, Seth M.
Ribisl, Kurt M.
Brewer, Noel T.

Year Published

2015

Volume Number

12

Issue Number

10

Pages

13195-208

PMCID

PMC4627025

Reference ID

12837