CitationContreras-Manzano, Alejandra; Jáuregui, Alejandra; Nieto, Claudia; Hall, Marissa G.; Vargas-Meza, Jorge; Thrasher, James F.; Illescas-Zárate, Daniel; Barquera, Simón; & Hammond, David (2020). The Impact of a Cartoon Character on Adults Perceptions of Children's Breakfast Cereals: A Randomized Experiment. Nutrition Journal, 19(1), 43. PMCID: PMC7232833
AbstractBACKGROUND: Cartoon characters on processed food packaging increase the perception of product preference among children, but their effect among adults has rarely been examined. We evaluated the effect of a cartoon character on breakfast cereals on beliefs about buying them for children, as well as whether demographic characteristics modified this effect.
Reference TypeJournal Article
Journal TitleNutrition Journal
Hall, Marissa G.
Thrasher, James F.