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The Impact of a Cartoon Character on Adults Perceptions of Children’s Breakfast Cereals: A Randomized Experiment

Citation

Contreras-Manzano, Alejandra; Jáuregui, Alejandra; Nieto, Claudia; Hall, Marissa G.; Vargas-Meza, Jorge; Thrasher, James F.; Illescas-Zárate, Daniel; Barquera, Simón; & Hammond, David (2020). The Impact of a Cartoon Character on Adults Perceptions of Children's Breakfast Cereals: A Randomized Experiment. Nutrition Journal, 19(1), 43. PMCID: PMC7232833

Abstract

BACKGROUND: Cartoon characters on processed food packaging increase the perception of product preference among children, but their effect among adults has rarely been examined. We evaluated the effect of a cartoon character on breakfast cereals on beliefs about buying them for children, as well as whether demographic characteristics modified this effect.

URL

http://dx.doi.org/10.1186/s12937-020-00565-5

Reference Type

Journal Article

Journal Title

Nutrition Journal

Author(s)

Contreras-Manzano, Alejandra
Jáuregui, Alejandra
Nieto, Claudia
Hall, Marissa G.
Vargas-Meza, Jorge
Thrasher, James F.
Illescas-Zárate, Daniel
Barquera, Simón
Hammond, David

Year Published

2020

Volume Number

19

Issue Number

1

Pages

43

PMCID

PMC7232833

Reference ID

13027