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Quit for Keeps: Tailored Smoking Cessation Guides for Pregnancy and beyond


Strecher, Victor J.; Bishop, Kathy R.; Bernhardt, Jay M.; Thorp, John M., Jr.; Cheuvront, Brian; & Potts, Paul (2000). Quit for Keeps: Tailored Smoking Cessation Guides for Pregnancy and beyond. Tobacco Control, 9(Suppl. III), iii78-iii79. PMCID: PMC1766311


Although health care providers appear to be an obvious choice for delivering smoking cessation education, they often lack the resources, training, and time to provide anything more than a recommendation to quit and generic pamphlets for reinforcement. Traditionally, this type of material is designed to include information for many potential users, thus making it difficult for an individual to find the pieces most relevant to them. In contrast, tailored print materials provide only information which is relevant to a subject, making it far more usable. One study assessing tailored print messages found a threefold increase in cessation rates among patients in a family practice setting, four months after receipt of tailored versus untailored smoking cessation messages. Numerous other studies, targeting a number of different populations, have also shown that tailored messages are an effective intervention for smoking cessation.


Reference Type

Journal Article

Year Published


Journal Title

Tobacco Control


Strecher, Victor J.
Bishop, Kathy R.
Bernhardt, Jay M.
Thorp, John M., Jr.
Cheuvront, Brian
Potts, Paul