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Udry, J. Richard & Poole, W. Kenneth (1974). Estimating the Effect on Unwanted Fertility of a Postpartum Recruitment Strategy. American Journal of Public Health, 64(7), 696-699. PMCID: PMC1775621


It has come to be taken for granted during the years of the development of domestic family planning programs that a voluntary family planning program can only hope to be successful (usually not defined) if it develops a system for recruiting patients. Of all the recruitment schemes which
have been proposed and tried, it has come to be taken for granted that the recruitment of newly delivered mothers is the most efficient and effective method for obtaining new family planning patients.' The reasons for this are usually self-evident. These women are all easily located at postpartum, vulnerable to interview, inexpensive to contact,2 and all fertile. Eligibility for the program is easily determined (usually by hospital admission status). Postpartum women are usually assumed to be in a state of heightened motivation for family planning acceptance. Postpartum recruitment reduces the probability of a subsequent (unwanted) pregnancy in the interval before any other type of recruitment program could reach the woman.


Reference Type

Journal Article

Year Published


Journal Title

American Journal of Public Health


Udry, J. Richard
Poole, W. Kenneth