CitationAn, Soontae; Jin, Hyun Seung; & Brown, Jane D. (2009). Direct-to-Consumer Antidepressant Ads and Young Adults' Beliefs about Depression. Health Marketing Quarterly, 26(4), 259-278.
AbstractThis study examined the extent to which exposure to direct-to-consumer (DTC) antidepressant ads is associated with young adults' understanding of depression as a medical condition. A vignette-based questionnaire was presented to 285 college students. Among those who had not experienced depressive symptoms, high exposure to a DTC antidepressant commercial was significantly associated with recognition of depression cases and listing antidepressants as a treatment option. As their exposure to the DTC ad increased, respondents also demonstrated a more positive evaluation of antidepressant treatment. Such effects were not found, however, for those who had experienced depressive symptoms.
Reference TypeJournal Article
Journal TitleHealth Marketing Quarterly
Jin, Hyun Seung
Brown, Jane D.