Citation
An, Soontae; Jin, Hyun Seung; & Brown, Jane D. (2009). Direct-to-Consumer Antidepressant Ads and Young Adults' Beliefs about Depression. Health Marketing Quarterly, 26(4), 259-278.Abstract
This study examined the extent to which exposure to direct-to-consumer (DTC) antidepressant ads is associated with young adults' understanding of depression as a medical condition. A vignette-based questionnaire was presented to 285 college students. Among those who had not experienced depressive symptoms, high exposure to a DTC antidepressant commercial was significantly associated with recognition of depression cases and listing antidepressants as a treatment option. As their exposure to the DTC ad increased, respondents also demonstrated a more positive evaluation of antidepressant treatment. Such effects were not found, however, for those who had experienced depressive symptoms.URL
http://dx.doi.org/10.1080/07359680903303981Reference Type
Journal ArticleYear Published
2009Journal Title
Health Marketing QuarterlyAuthor(s)
An, SoontaeJin, Hyun Seung
Brown, Jane D.