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Direct-to-Consumer Antidepressant Ads and Young Adults’ Beliefs about Depression

Citation

An, Soontae; Jin, Hyun Seung; & Brown, Jane D. (2009). Direct-to-Consumer Antidepressant Ads and Young Adults' Beliefs about Depression. Health Marketing Quarterly, 26(4), 259-278.

Abstract

This study examined the extent to which exposure to direct-to-consumer (DTC) antidepressant ads is associated with young adults' understanding of depression as a medical condition. A vignette-based questionnaire was presented to 285 college students. Among those who had not experienced depressive symptoms, high exposure to a DTC antidepressant commercial was significantly associated with recognition of depression cases and listing antidepressants as a treatment option. As their exposure to the DTC ad increased, respondents also demonstrated a more positive evaluation of antidepressant treatment. Such effects were not found, however, for those who had experienced depressive symptoms.

URL

http://dx.doi.org/10.1080/07359680903303981

Reference Type

Journal Article

Year Published

2009

Journal Title

Health Marketing Quarterly

Author(s)

An, Soontae
Jin, Hyun Seung
Brown, Jane D.