CitationBrown, Jane D. & McDonald, Trevy (1995). Portrayals and Effects of Alcohol in Television Entertainment Programming. In Martin, Susan Ehrlich (Ed.), The Effects of the Mass Media on the Use and Abuse of Alcohol (pp. 133-50). Bethesda, Md.: U.S. Department of Health and Human Services, National Institute on Alcohol Abuse and Alcoholism.
AbstractAssesses the presentation of alcohol in the mass media. Intended to stimulate policy-relevant research. Contains a collection of articles on: the mass media, alcohol, and culture: an overview; a review of research on alcohol advertising and media content; advertising and marketing: applying the principles, practices , and outcomes to alcoholic beverages; health promotion: public service announcements, media campaigns, and media advocacy; and a synthesis of the issues.
Reference TypeBook Chapter
Book TitleThe Effects of the Mass Media on the Use and Abuse of Alcohol
Author(s)Brown, Jane D.