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Portrayals and Effects of Alcohol in Television Entertainment Programming

Citation

Brown, Jane D. & McDonald, Trevy (1995). Portrayals and Effects of Alcohol in Television Entertainment Programming. In Martin, Susan Ehrlich (Ed.), The Effects of the Mass Media on the Use and Abuse of Alcohol (pp. 133-50). Bethesda, Md.: U.S. Department of Health and Human Services, National Institute on Alcohol Abuse and Alcoholism.

Abstract

Assesses the presentation of alcohol in the mass media. Intended to stimulate policy-relevant research. Contains a collection of articles on: the mass media, alcohol, and culture: an overview; a review of research on alcohol advertising and media content; advertising and marketing: applying the principles, practices , and outcomes to alcoholic beverages; health promotion: public service announcements, media campaigns, and media advocacy; and a synthesis of the issues.

Reference Type

Book Chapter

Book Title

The Effects of the Mass Media on the Use and Abuse of Alcohol

Author(s)

Brown, Jane D.
McDonald, Trevy

Editor(s)

Martin, Susan Ehrlich

Year Published

1995

Pages

133-50

Publisher

U.S. Department of Health and Human Services, National Institute on Alcohol Abuse and Alcoholism

City of Publication

Bethesda, Md.

Reference ID

4360

Miscellaneous

Research Monograph 28