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Brown, Jane D. & McDonald, Trevy (1995). Portrayals and Effects of Alcohol in Television Entertainment Programming.. Martin, Susan Ehrlich (Ed.) (pp. 133-150). Bethesda, Md.: U.S. Department of Health and Human Services, National Institute on Alcohol Abuse and Alcoholism.


Assesses the presentation of alcohol in the mass media. Intended to stimulate policy-relevant research. Contains a collection of articles on: the mass media, alcohol, and culture: an overview; a review of research on alcohol advertising and media content; advertising and marketing: applying the principles, practices , and outcomes to alcoholic beverages; health promotion: public service announcements, media campaigns, and media advocacy; and a synthesis of the issues.

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Brown, Jane D.
McDonald, Trevy