Skip to main content


Brown, Jane D. & Campbell, Kenneth L. (1986). Race and Gender in Music Videos: The Same Beat but a Different Drummer. Journal of Communication, 36(1), 94-106.


While it is not an entirely new phenomenon, music video-the combining of music with images-became an acknowledged force on television with the launching of the Music Television (MTV) cable channel on August 1, 1981. Three years later an estimated 22.6 million people-at least one-quarter of the households with television-were receiving the 24-hour rock video signal through their cables.


Reference Type

Journal Article

Year Published


Journal Title

Journal of Communication


Brown, Jane D.
Campbell, Kenneth L.