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Canadian Public Television and Preschool Children: Predictors of Viewers and Nonviewers

Citation

Cohen, Mitchell E.; Brown, Jane D.; & Clark, Sheridith (1981). Canadian Public Television and Preschool Children: Predictors of Viewers and Nonviewers. Communication Research, 8(2), 205-31.

Abstract

A socialization model of public television viewing among Canadian preschoolers is proposed and analyzed using discriminant and multiple classification analyses. Of the five sets of variables analyzed, the family's media environment (primarily access to cable television and print media use) and the parent's attitude toward television in general were the strongest predictors of both the viewing and frequency of viewing public television programs by preschool age children in the home.

URL

http://dx.doi.org/10.1177/009365028100800204

Reference Type

Journal Article

Journal Title

Communication Research

Author(s)

Cohen, Mitchell E.
Brown, Jane D.
Clark, Sheridith

Year Published

1981

Volume Number

8

Issue Number

2

Pages

205-31

Reference ID

4383