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Liu, Quan; Brown, Jane D.; & Zhao, Xinshu (2012). The Study of Professional Dimensions on the AIDS Report in Different Media in Mainland China: A Case of World AIDS Day 2009. Journalism & Communication, 2012(2), 28-34, 110.


Over the recent decade, the Chinese government has regarded World AIDS Day as a major opportunity to disseminate HIV/AIDS information. In this paper, we analyzed the frequency and content framework of the AIDS report in different media around the World AIDS Day (from 11/30/2009 to 12/2/2009), and found the HIV/AIDS reports on television, newspapers and networks had differences on the professional dimension due to the differences in media features and operational mechanisms.

Reference Type

Journal Article

Year Published


Journal Title

Journalism & Communication


Liu, Quan
Brown, Jane D.
Zhao, Xinshu