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Greis, Noel P. & Kasarda, John D. (1997). Enterprise Logistics in the Information Era. California Management Review, 39(4), 55-78.


Today’s competitive pressures require goods-producing firms to simultaneously manage multiple cross-organizational information and material flows in order to source, manufacture, and deliver their products better, faster, and cheaper. This change has precipitated a radical shift in our thinking about the architecture of production, the importance of traditional supply chain relationships, and, most importantly, the role of logistics. For as long as it has been recognized as a distinct function within an organization, logistics’ primary role has been the movement of goods and materials from point to point along the production supply chain. Information about customer requirements was captured in aggregate long-range forecasts that drove the production cycle. However, forecast-based production systems are no longer adequate to meet the rapidly changing demands of the marketplace. Firms must increasingly organize their operations around real-time information about shifting customer needs and about the availability of their productive capacity. They require not only up-to-date and immediate information about the location and disposition of all productive assets, but also information linking the location of the asset with available transportation opportunities. Under such conditions, logistics is becoming a primary enabler of real-time response to customer needs.


Reference Type

Journal Article

Year Published


Journal Title

California Management Review


Greis, Noel P.
Kasarda, John D.