Evaluating the impact of SSB and nonessential food taxes in Mexico
Summary
Mexico is the first country in the Americas and second country globally with a 10% or greater sugar-sweetened beverage (SSB) tax (France is the other). This project plans to increase industry of the tax and the industry response in terms of pricing and price promotions and consumers' changes in purchases. We want to understand whether the SSB and nonessential food taxes shifted prices of both taxed and untaxed consumer packaged food/beverage products, product sizes, reformulations, and ultimately food purchases both in terms of volume and nutrients (calories, total sugars, sodium and saturated fats)